Looking for a partner who truly understands the issues higher education institutions face in attracting and serving nontraditional students?
Rivetica offers a broad set of solutions for today’s most pressing challenges within the adult learner market.
|Website is inefficient, off-putting, generalized, and/or costly to maintain||Professionally designed, recruitment-focused, search-engine and mobile optimized website – customized for both traditional and nontraditional enrollment, giving, and student services.|
|Not enough nontraditional student prospects to reach goals||Holistic, data-centric marketing campaigns that maximize traditional and nontraditional new-student pipelines|
|Low nontraditional prospect-to-app and app-to-start conversion rates||In-depth analysis and nontraditional-centric strategies to enhance training and development of admissions team, communication flow and content, and CRM tools|
|Adult students leave or melt out during enrollment process||Assessment and analysis of operational structure, communication flow, funnel management, process and policy, prior and experiential learning, credit transferability, and program portfolio|
|Low-enrollment courses or too many sections at minimal loads||Offering unused online seats to other institutions|
|No revenue during winter and summer breaks||Supplemental summer and accelerated winter program strategies that are effective and nearly cost-free|
|Adult learners take too long to graduate, change majors, or stop out/come back in||Accelerated completion, second majors, change of major, and “walk at graduation non-complete” strategies|
Colleges and universities across America count on Rivetica’s unique team of creative thinkers, marketing professionals, and higher ed administrators to differentiate their institution from competitors, drive interest from qualified prospects, boost tuition and non-tuition revenue, spur academic innovation, and increase academic and enrollment management efficiencies. Our specialties include:
- Nontraditional marketing and branding
- Publications and digital engagement
- Nontraditional enrollment management and admissions team training
- Academic innovation
- Nontraditional operations
- Internal communication