Careers

The Account Supervisor works with planning, creative, technical, media and production teams to lead clients’ marketing programs, mainly for digital, website, enrollment marketing, branding, and customer relationship management (CRM) assignments. Critical success factors include: competent project and client management, attention to detail, experience with higher education marketing, healthy curiosity for how things work, and proactive communication and reporting to internal teams and external clients. This job requires a keen understanding of marketing strategy, digital marketing planning/tactics, website and social media maintenance, a basic knowledge of offline marketing methods, a strong desire to learn and grow clients’ institutions/businesses, and familiarity with how agencies work.

RESPONSIBILITIES

• help agency teams develop integrated marketing programs
• manage campaigns from planning, implementation, and website content updates to results reporting
• be the primary client liaison; earn and maintain positive relationships with clients and agency teams
• set and manage clients’ and internal team members’ expectations
• learn assigned clients’ institutions/businesses, evaluate work based on strategy and objectives
• continually look for relevant industry information and competitive intel
• communicate and collaborate across departments
• give teams clear, actionable directives and timelines
• “manage up” to directors to inform leadership of important client and team updates
• support development of job estimates, proposals and other project financials
• learn and help evolve basic agency processes
• participate in thought-leadership content creation for agency self-promotion
• be a role model and teacher to Account Executives and/or Assistant Account Executives as those roles are added to team

QUALIFICATIONS

• minimum 5 years of experience in marketing, advertising, or related field
• higher education enrollment marketing experience
• strong verbal and written communication skills, analytical thinking and organization
• action oriented and thrive in a client-facing role
• professional, accommodating demeanor, and strong service orientation
• manage day-to-day routines and assignments to meet objectives and deadlines
• collaborate effectively with diverse people and work styles
• experience managing multiple projects and/or client accounts simultaneously
• advanced understanding of digital marketing ecosystems, including websites, CRM/MA systems (e.g., Slate, HubSpot), advertising, social media, SEO, CRO and email
• functional knowledge of web analytics
• good presentation skills
• high attention to detail
• ability to travel outside Atlanta metro as required
• resourceful, pleasant to work with and good sense of humor

BENEFITS

• generous vacation and sick time
• flexible WFH options
• fun, open, collaborative and casual work environment
• medical, dental and vision insurance premiums paid 100% by company
• 401(k) retirement plans

The Digital Media Planner/Buyer works with strategy and project management teams to plan, report, implement and maintain ROI-based digital media campaigns. Critical success factors include: experience managing paid search, paid social, or programmatic display channels, a knack for problem solving, split testing and optimizing, attention to detail, accountability and working effectively solo and on teams.

RESPONSIBILITIES

• plan, manage and optimize placements through paid search, social, or display channels
• understand and achieve clients’ paid traffic goals, particularly measurable objectives
• research keywords and forecast PPC budgets
• recommend campaign keywords and manage/write versioned PPC ad copy
• set up PPC campaigns on Google Ads and other search channels
• set up advertising and promoted content on social media channels
• manage ad spend for multiple clients to meet established performance metrics
• monitor, analyze and make optimization recommendations for multiple client campaigns
• analyze and report on landing page performance
• extract campaign data and generate client reports
• gain clients’ confidence through effective campaign management and communication
• learn and help evolve basic agency processes

QUALIFICATIONS

• minimum 5 years of experience in PPC media management, preferably in an agency
• Google Analytics knowledge and experience
• strong analytical and problem-solving skills
• good written and verbal communication skills
• excellent time management and organizational skills
• work well with others and independently
• experience in higher education and b2b categories a plus
• associates or bachelor’s degree preferred; education can be substituted with experience and the ability to learn at light speed
• high attention to detail
• resourceful, pleasant to work with and good sense of humor

BENEFITS

• generous vacation and sick time
• flexible WFH options
• fun, open, collaborative and casual work environment
• medical, dental and vision insurance premiums paid 100% by company
• 401(k) retirement plans